7 Keys to Keeping Volunteers Long-Term

Do you have constant turnover in your children's ministry volunteers?

Do you want to see your volunteers go the distance with you?

Do you get tired of having to replace volunteers who have quit? 

Do you want to strengthen your volunteer team? 

Here are seven keys to keeping your volunteers long-term.

Build relationships.

How long volunteers stay is directly related to the depth of the relationships they form with you and other volunteers. 

At one of the churches where I served, I oversaw nine campuses. I would regularly go and visit the campuses during weekend services. At one of the campuses, I noticed that every time I went to visit, there were lots of volunteers and the volunteers were smiling and happy. 

I ask the director of that campus what she was doing to keep her volunteers happy and serving with joy. Whatever she was doing was working and I wanted to pass it along to the other campuses. 

Here was her response. She said, "I don't have volunteers...I have friends."

In that moment it became crystal clear. Her volunteers were happy and committed because she had built a friendship...a relationship with them.  

Let me say this one more time. If you want to keep your volunteers...build relationships with them.  

Put them where they need to be.

Have you ever asked a new volunteer where they wanted to serve and they said "wherever you need me." 

The temptation is to place them where you need them. But that often doesn't work out. 

Here's the answer. 

Instead of placing volunteers where you need them, place them where they need to be. 

Where they need to be is in a role that aligns with their gifts, talents, and interest.  Sit down with them and find out where they really want to serve.  One month after they start serving, connect with them and find out if they are enjoying where they are serving. If they are not enjoying it, then help them find another role that is a better fit. 

Put them in their dream job

This ties in to the previous point. You want to help people find a role that they are passionate about. A simple way to help them uncover this is to ask them this question.

What is your dream job in children's ministry?  

Once they tell you, place them in that role. When a volunteer gets in their sweet spot, they will enjoy serving.  When a volunteer gets in their sweet spot, they will thrive. When a volunteer gets in their sweet spot, you will see smiles instead of frustration.

Shepherd them well.  

If you lead well, you will become a shepherd for your volunteers. They will look to you for spiritual support, care and prayers. They will come to you with prayer requests, and spiritual needs. 

Embrace this. 

Pray with them. Cry with them. Go to the hospital to visit them. Support them. Remember...volunteers don't care how much you know until they know how much you care.

Empower them.

Invest in them. Train them. Trust them. Give them responsibility and let them run with it. Don't micromanage them. Believe in them.

Remember this - Don't use volunteers to build the ministry. Instead, use the ministry to build volunteers. 

Challenge them.

Volunteers want to grow. Give them opportunities to do so. As they grow, give them more responsibilities and provide them with feedback that will give them clear steps to get to the next level. 

Here's an example. 

A volunteer starts out as an assistant in a preschool room. 

As they prove themselves, challenge them to become the leader in a preschool room. 

As they continue to grow, place them in a leadership role that oversees other volunteers.

A next step would then be to place them over an entire hallway of classes. 

When a staff position comes open, offer to bring them on board.

At one of the churches were I served, we had 72 children's ministry staff members. Out of the 72, only 5 came from the outside. 67 of them started out as volunteers. As we challenged them and saw them grow, we placed them into staff roles. 

I first met Tracy at a guest reception after a church service. I saw potential in her so after the reception I invited her to see our children's ministry facilities. Long story short, she started volunteering. Then she moved into a part-time role in our preschool ministry. As she continued to grow, I gave her more responsibilities.  Today she is the children's director at a church campus of 12,000 people.  

I believe when you invest in people and challenge them to grow, they will respond and God will use them in a great way.  

Communicate well with them

I often say this. 

Don't expect your volunteers to shine on Sunday if you've keep them in the dark all week.  

It is important to keep your volunteers in the know. Don't catch them by surprise when it comes to making big changes, dates and plans for events, and weekly need-to-knows. I communicate with my volunteers every week through email, text messages, and phone calls. 

p.s Here's a bonus tip.

Appreciate your volunteers. Say thank you on a weekly basis. Write them a handwritten thank you note. Give them gift cards to Starbucks. Brag on them. 

Stats show that 65% of volunteers have never heard the words "thank you."  This is not the way to keep volunteers long-term. 

As you put these keys into place, you will begin to see less volunteer turn around and they will stick around. 

Your turn. What are some keys you have found to keep volunteers long-term? Share your thoughts in the comment section below.

p.s. Have you read my book "The Formula for Building Great Volunteer Teams?"  In this book you will get lots of more tips on leading and keeping volunteers. It is available at this link.  

Grow You...Grow Your Ministry


Rick Warren was once asked how he grew his church. He said this.

"Years ago, I stopped worrying about how to grow our church and instead focused on growing me. As I grew, our church grew."  

Do you want to have more leadership influence with the team you lead?

Do you want to see the ministry you lead grow and flourish? 

Are you looking for someone who can help you get to the next level as a children's ministry leader? 

Do you want someone who will personally invest in you and your ministry? 

Are you looking for someone who can help you navigate the challenges and struggles you are facing?

Dale Hudson, one of the leading voices and leaders in children's ministry, can help you grow as a children's ministry leader. Whether it's your first year or 15th year in ministry, he can help you and your ministry get to the next level. 

Much, if not, most of ministry wisdom and knowledge cannot be learned in a college classroom. Dale's coaching is grounded not in theory alone, but in proven, hands-on leadership experience. For the past 37 years, he has personally helped build and lead some of the fastest growing and largest children's ministries in the nation.

Advance Coaching includes...

  • 6 months of live coaching 
  • Conversations include...
    • self leadership
    • leading staff and volunteers
    • leading through changes and challenges
    • keys to growing a ministry
    • creating a dynamic children's ministry culture in your church
    • partnering with parents  
    • staying relevant in children's ministry  
  • Personalized growth plan. Personal one-hour zoom session with Dale to help you identify areas of growth and development. From this, Dale will help you create a one-year growth plan. 
  • Copy of 8 of Dale's books ($114 dollar value)
You can get more information and apply for the program at this link. If you have questions, feel free to contact Dale at dale@buildingchildrensministry.com.  Deadline to register is June 30. 

Kids' Transition Time...Building a Bridge

When kids transition to a new ministry environment, it can be a nervous time for them and their parents. But a strategic plan can turn transition into a time of anticipation, excitement, and spiritual growth for the kids and families in your ministry. Here are some ways to build an effective bridge for transition.


Create a partnership between environments
. Helping
environments work together is key to building the bridge.

Have key staff from the new environment come and meet the transitioning kids. Have them hang out before a service, greet the kids from the stage, or even teach a lesson. We start this process three months before transition. The key staff members come at least twice a month.


Communicate. Send out communication pieces to parents. Start communicating about transition at least two months out.

Send a welcome packet to parents of transitioning kids. Include a welcome letter, sample lessons, sample take-home papers, a calendar with important dates, sign-up forms, and any other pertinent information parents will want to know.

Announce the transition to the kids. Make it fun and exciting. Tell them about cool things that will be coming up in the new environment.

Take the kids to their new environment and give them a preview before they transition. This will relieve a lot of anxiety as kids see the environment and get a feel for what it will be like.

Have an open house.
It’s a great way for kids and parents to visit the new environment, ask questions, get information, and meet their new leaders. Have key staff in the room to meet the new kids and their parents. Have information packets available and consider families’ busy schedules. Consider offering several options for families to attend.


Have a graduation ceremony. Offer families a spiritual milestone they will never forget.

Ask volunteers who have worked with the kids to share memories.

Ask graduating kids to share what they’ve learned, memories, and thanks to their leaders.

Ask parents to publicly bless their kids with Scripture, thoughts, and prayer. (Ask everyone ahead of time so they have time to prepare.)

Provide graduation certificates or maybe even gifts.

Have kids walk across the stage. This is visual confirmation that they are transitioning to a new environment.

Give a brief devotion or challenge to the kids and parents. Then close with prayer. Have parents and leaders gather around the children and pray for them.

Have a party, cookout, or reception after the ceremony. This is a great time for staff, volunteers, and students from the new ministry environment to connect with transitioning kids and parents.

I have created a graduation celebration milestone kit for kids who are transitioning up to middle school ministry. It includes everything you need for a great transition strategy and ceremony. It is available at this link. 

Keep kids grouped together as much as possible.
Keeping groups together will provide security for kids and help them continue to deepen relationships.

Have volunteers move up with kids. We love it when volunteers want to move up with their kids! It helps calm kids’ fears, but more important, when a leader invests in a child’s life over the years, the spiritual impact is multiplied. 

Make yourself available for kids or families who are struggling during transition. I have found over the years that transition has a way of revealing kids and families who need an extra ministry touch. Perhaps it brings out the anxiety a child may still be feeling from a divorce; perhaps it shows parenting challenges a mom or dad is facing. How will you know who they are? Don’t worry…usually they will come to you. Whatever the need, be there to encourage them and walk with them through this time.


One of the great joys of being in children’s ministry for the long haul is seeing kids grow up and become fully devoted followers of Christ. It reminds you that all the time you spent building bridges for them was well worth it. 

The kids in your ministry will grow up fast. Be there to build bridges across the transitions.

12 Things That Concern Me in Children's Ministry

As I look at the trends and pathways of children's ministry, there are some things that concern me. 

These are things that I believe we must address and search for ways to correct them.

Below are the 12 things. Take a few minutes to think about these. 

Lack of Biblical knowledge.

Biblical knowledge alone will not help kids be discipled. But it is crucial that kids know God's Word if they are going to apply it to their lives.  You can't apply what you don't know. 

Kids not knowing why we believe what we believe.

The number one reason why kids grow up and leave the faith is because they simply don't believe anymore. 

We must teach kids apologetics.  We must help them work through the tough questions and find the correct answers. 

If we don't, when kids are exposed to the wrong answers, they will not be able to stand against the doubt and confusion that will be brought their way. 

Like the seed that fell into shallow soil, they will wilt away when the pressure from unbelievers comes.  

Shallow faith greatly concerns me. 

Lack of prayer.

I see a lack of prayer in our ministries. Children who make an impact even at an early age are kids who are taught how to pray. 

A few months ago, I decided to try something bold when it comes to prayer. I started blocking out 10 minutes of time during class to pray. 

I have the kids get down on their knees. I wondered how this would go. Surprisingly, the kids got down on their knees...even the kids who are normally a little "rowdy."  A hush came over the room and we began to pray. We have a list of needs in our church and we pray though that. We also pray for God's forgiveness in areas we have sinned and spend time thanking and praising God for who He is.  

It has been a game changer for many of the kids. 

If we are going to the see the next generation move forward for God and serve Him for a lifetime, it will happen when they spend time with God in prayer. 

Inconsistent church attendance.

As I talk with and interact with churches across the country, the same attendance pattern emerges.  Families with children are attending church once or twice a month or even less. 

This means children are missing 50-75% of the lessons. What would happen if children missed 50-75% of their school lessons. It would be difficult for them to master the subjects they are studying. 

The same can be said of church attendance. It concerns me that a big majority of the children who attend our churches are only getting 25-50% of the teaching.  It's hard to get a solid faith foundation when you are not there consistently. 

Priorities and choices of parents.

All too often, I see parents who make the choice to put sports before church attendance and discipleship. Traveling ball participation that causes kids to miss weeks and weeks of Biblical teaching. 

Too busy to attend church faithfully?  I am afraid that this will catch up to families spiritually and is setting a precedent that is going to cause kids to not put God first in their priorities and choices. This can eventually cause children to drop out of church completely when they grow up.

God wants first place in our lives and choices. We must help parents understand that the choices they make will greatly affect their children's relationship with Jesus now and in the years to come.

Volunteers who only serve once a month.

A big part of discipleship happens through relationship.  For discipleship to happen in children's ministry (especially in the elementary years) you need volunteers who serve consistently.  The best scenario is for volunteers to serve every week. This helps them build influence with the children and obviously makes the opportunity for relationship to be much higher.

It's hard to build relationship with someone you only see for an hour each month.  

Temporary prizes for eternal endeavors.

Many churches give kids rewards for bringing their Bible to church, attendance, bringing a friend, good behavior, etc. 

I believe we should reward kids for spiritual disciplines...but I believe we should reward them with far more than a cheap toy.   

Think about this with me.  What if you rewarded kids with the opportunity to make an eternal impact.  

Examples:

Earn 50 points and you can purchase a goat for a family in India.

Earn 10 points and you can purchase a paint brush that will be used to paint a widow's house.

Earn 100 points and purchase a well for a family in Uganda. 

I have found that kids respond even more if you give them the opportunity to make an impact with their points.

This also helps kids grow in their faith as they invest in eternal matters. 

You can read more about this strategy at this link. 

Churches that are not willing to change to reach the next generation

Churches that are unwilling to change are losing the next generation.  As I drive by churches that are closed down, I am reminded that at one time they had kids crying in the nursery. They had elementary kids giggling and playing in the classrooms. But not now.  There is a for sale sign in the yard. Why? Because they were unwilling to change and stay relevant. 

Often it's generational. The older generation has a worship style they grew up with and want to continue with it until their dying days.  They have methods that they are comfortable with and they refuse to go outside the box they have created. 

Remember...the last three letters in trend spells "end."  

Not reaching children and families with the Gospel.

The most important thing children's ministries do is reaching kids and families with the Gospel. We only have a short window of time to reach the next generation. Churches can do a lot of things, but the primary passion and heartbeat must be reaching and discipling kids and families. 

Online church without personal connections.

I'm not against online church. But when it comes to kids, I believe they need personal connections with caring volunteers.  Discipleship happens through relationships. Kids need a consistent person pouring into their lives and helping them grow in their faith. 

Churches that don't make children ministry a top priority.

You hear many churches say that children's ministry is a priority. But their budget, staffing, volunteer base, and facilities say something different. 

Children are the greatest mission field in the world. It concerns me when a church can't see that and doesn't take action about it. 

Children's ministries that don't have a salvation and discipleship pathway for children

They don't have a clear next step when kids express an interest in beginning a relationship with Jesus. They don't have a curriculum plan in place that teaches kids the "musts knows" of following Jesus.  

I believe we have to focus on what we are going to teach kids from God's Word. We must create intentional teaching pathways that will help kids know God's Word.  It's time we adjust and rather than teaching kids "character traits" we must teach kids the key doctrines, principles, and truths that are found in God's Word. Biblical truth must be the foundation of what we teach. 

Those are 12 things that concern me. 

What concerns you about children's ministry? Share your thoughts in the comment section below.