Easter...How to Get Families to Come Back the Next Week

Easter is almost here. In most churches, it is a high attendance day. Families that only come once or twice a month all show up at the same time. This increases your attendance. You may also have several guest families that day who come to check out your church on Easter. 

So here is the big question. How do you get them to return the next week? How do you get families who only attend occasionally to come more consistently? How do you get first-time guests to return?  

Let's talk about this. Here are some tips that can help you see more families come back after Easter. 

Be friendly, but not pushy.

One of the biggest factors in a family deciding to return is based on the friendliness factor.  This doesn't just stop at the entrance door but must permeate your church's culture. The front door is not the true measure of your friendliness.  It is based on the guest's overall experience with the people they come in contact with.  Be friendly...but not pushy. You know how you feel when you walk into a store and you are accosted by a salesperson who is working on commission.

The key is balanced friendliness.  

Make a great first impression with families.

The first impression truly is a lasting impression. If a family has a bad experience, they are not going to return. You can call them, send them a letter, text them and go the second mile to invite them back, but they are not going to return.  

Keep this in mind. Put your time, energy, and effort into giving guests a great first experience. People will remember how you made them feel on their first visit and they will or will not return based on this. 

Get tons of tips and practical steps you can take in my book "Be Our Church Guest." It is available at this link.

Make sure the kids have a great experience

Parents can have a great experience, but if the kids did not...they are not going to return. Another critical factor in seeing guests return is their kids liking it. 

A church that wants to grow and see people come back and become regular attenders, will invest heavily in children's ministry. I can't emphasize this enough.

Make a personal connection with them on their first visit.

Someone has to connect with them on a personal level. Whether that is you or a key volunteer, it must happen. Go beyond just "hello" and show a balanced interest in their family. 

Make sure you get their information.

It's hard to follow up without information. Normally you are able to get information about the family when they check their kids in.

Send the kids a personal, handwritten postcard

Kids rarely get mail and it's a big deal when they do. Send them a handwritten postcard with a personal note that is unique to their family. This will show them that they are important to your church and you are taking a personal interest in them.

Offer them an incentive to come back. 

Did you know that the average return rate for guests in most churches is about 7%? Yes...it's that low. But there is something you can do to change that. Start offering guests a personal gift when they return for a second visit. 

At one of the churches where I served, we started giving guests a t-shirt on their second visit. Yes...it was a financial investment, but we saw our guest return rate go from 7% to 38%. 

On the post card you send the kids, mention that they will get a free t-shirt (or other gift) on their second visit. Try it and I guarantee you that your return rate will go up.  Plus the kids will often wear their t-shirt to school and in their neighborhood. This is good advertising for your ministry.

Text the parents and thank them for coming.

Did you know that 98% of text messages get read? Can't beat that for effective follow-up communication.  

Have an after party.

Set up an after party for first-time guest families. Let families know about this when they are checking in. Have some snacks and drinks for them. Have a few key staff members and volunteers in the room. This will give you an opportunity to spend a few minutes with the guests. This is another huge way you can connect with families. 

Your turn. In the comment section below, share some tips and ideas you have for seeing guests return.

Childhood...10 Changes You Need to Understand

Has childhood changed in the last few decades? I would have to say "yes."  It's a different world than what you and I grew up in.

It's important to understand these changes and how they can affect how we do children and family ministry.

Let's look at 10 of these changes and talk about it.  

Children have lots of screen time. 

When I was growing up, we had one screen.  A television screen with three channels.  There were no iPad screens, no desktop screens, no laptop screens, and no phone screens.  In fact, the only thing phones had going for them was the long curly cord that was attached to the phone. If you wanted privacy, you were limited by how far that curly cord could stretch. 

Fast forward to today. There are screens everywhere for kids. Screens now dominate childhood. Kids average several hours of screen time each day. The average daily screen time for children is high and increases with age. Kids 2-4 years old average over 2 hours daily. Kids age 5-12 average 4-6 hours daily. Kids 13-18 often are in front of a screen for 7.5-9 hours daily. 

I remember in the 90's, it was a big deal before service to have video games in your elementary church environments. We would line the walls with video games and it was a big draw for kids. Fast forward to today...the draw for video games at church as went down considerably in my opinion. Why? Because kids have been playing games at home that morning and on the drive to church. They game all the time. 

I have found that today's kids are drawn to hands on activities while they are waiting for church to start. Connect 4. Foosball.  Air hockey. Basketball shooting. Puzzles. Coloring. Making bracelets. Why are these things coming back? Because kids have so much screen time during the week, that they are looking for some hands on experiences at church. 

Keep this in mind before you buy any more video games for your children's ministry.  

On demand

Growing up there was one opportunity to watch cartoons.  Saturday morning. If you missed it, you missed it. You had to wait until next Saturday. 

This has changed. Today's children have something called "on demand."  They can access information, movies, videos, cartoons, etc. any time they want.  Any video, topic, subject or interest can be found on YouTube and other social media avenues. 

This can lead to them needing "instant access" in other areas of their life as well. They can be very "demanding" at times due to this. Don't be surprised when they want to view something right now or they demand you produce something immediately in their class or worship environment.

I recently had a 3rd grader come up to me during kids' worship and ask me to play a song by his favorite singer. I shared with him that the songs for the day were already chosen and I didn't have access at the moment to the song. He quickly reminded me that the song is on YouTube and I should play it immediately. 

He helped me understand what "on demand" means for a child growing up today. 

They have lots of "noise.

Hundreds of messages are coming their way each day. I believe all of the messages create a noise that they have to sort through...very quickly. I used to say that kids' attention spans were about 1 minute for every year they are old. That meant that with a 5-year-old you had about 5 minutes to hold their attention. 

Honestly, I don't think that is the case anymore. Today's kids are so inundated with noise that they only have seconds to decide what they are going to hear or give their attention to. Don't be surprised when it seems challenging at times to get your message through the noise and into their long-term memory. 

I will say this about today's kids. Even when they are hearing noise and even being the cause of the noise at times, they have an uncanny way of retaining what you are trying to teach them. 

Recently, I had one of those lessons where it seemed the kids weren't listening to anything I was saying.  There was a lot of talking happening in their midst. Ever been there?  It gets to the point where you are trying to talk over the conversations they are having right in the middle of your lesson. 

But to my amazement, at the end of the lesson, I asked some review questions. To my surprise, the kids answered every single review question I threw at them. In fact, a child who had been talking during the lesson and who I had to correct several times, knew all of the answers. He even knew the answers to questions that were hard...questions about a small detail that I just mentioned in passing. 

Don't get frustrated when you are teaching today's kids. They are just sorting through what you are sending their way. They are comprehending more than you think.  Just ask them some review questions. You'll see it is true.

Today's kids watch less television and more online content.  

As I mentioned earlier, they are watching YouTube, TikTok, Instagram, Facebook, and other new social media platforms that seem to emerge every six months. Parents are turning off the television because everyone is watching YouTube instead of what is on the TV screen. Or they are leaving the TV on for background noise while they engage online with their phone, tablet, laptop or other screen. 

If this a great way to communicate the Gospel and disciple today's kids, then we need to step up and look for ways we can meet them where they are. Thankfully, there are ministries that are creating online content for this. But it is just a small drop in the bucket compared to what we should be doing if we are going to reach them where they are.

They play with "online" friends more than they do "in person" friends.

When I was a child, I found friends in my neighborhood through face-to-face play. We met in the backyard to play football. We spent hours riding our bikes in the neighborhood. We built forts and clubhouses together. 

This has changed. Today friendships are often made more online than in person.  Connections happen online. Games are played together online. Talking happens online. 

Due to this, you have a great opportunity to help kids make in person connections.  Get them in classes together. Get them in small groups together. Have volunteers who help them connect with other kids. 

Meal time has changed. 

Decades ago, children were expected to be at dinner with their parents and siblings. They would not only eat together, but would sit around the table each night, talking about what happened that day and sharing stories with each other.  

Fast forward to today. In many homes, family dinner rarely happens. It has been replaced by grabbing something from McDonald's or Chik-Fil-a and eating in the car on the way to soccer practice.  

Families are busy, busy, busy

The reason why families have to "run through" the drive through is because they are busy.  Events, practices, games and more fills their calendar. Monday night is soccer practice. Tuesday is a t-ball game. Wednesday is basketball practice. Thursday is dance. Friday is a performance. Saturday is filled with games all day. Sunday, the "day of "rest" is replaced with more games and activities.

In many cases, this causes well-meaning parents to make bad decisions.  They begin skipping church due to a game being played. They have to pull their children out of Wednesday night church discipleship due to a practice. 

Some families even take it to the next level by involving their children in travel teams. Kids and their families begin missing church for weeks and even months at a time due to this. 

What message is this sending to today's children?  What priorities are we exemplifying to them?

We need to understand that there is a lot at stake in this for the next generation. Will today's kids grow up and give God no priority in their lives because of the message sent to them in all this?  We must come alongside parents and encourage them in this. We must speak the truth in love for them and their family.

Today's kids have less unstructured play time

In previous generations, kids grew up with time to just be a kid. Unstructured play. We used our imaginations. We invented games to play.  We ran through the sprinklers in the front yard. We played on metal slides and merry-go-rounds (and somehow we survived).  We made "slip' n slides" out of plastic tarps and the water hose. 

This has changed. Childhood has shifted from an outdoor, unsupervised experience to a highly structured, indoor, and safe play.  

It's hard for kids to find time to just "play" because they are over scheduled.  

Their time at church is usually very structured as well.  Every minute is accounted for.  Have we become so structured that church is just another place where kids are told to sit still and be quiet as we download information into their mind?  

I believe it's important to give kids time to create, play, and use their imaginations to learn about God's Word. 

Last week, I was teaching the kids about David and Goliath. I divided them into groups and gave them a 10 foot long piece of butcher paper. I also gave them some crayons and markers. I said, "I would like you to use your imagination and draw Goliath on your butcher paper." It was awesome watching them draw their version of Goliath. 

Then we taped their 10 feet tall Goliath on the wall and gave them some fake rocks to throw at him. They had so much fun...playing...using their imagination...and learning about a God who is with them and can help them defeat the giants they will face in life. 

Personal responsibilities. 

In the past, most children had personal responsibilities.  They had to do "chores" around the house. Cooking. Cleaning. Mowing the grass. Helping with the dishes. Taking out the trash. 

Today's kids as a whole do not have to do many of these chores.  This can lead to kids not taking as much personal responsibility in their life and future tasks. 

In many ways, we have done the same thing at church. We tell kids to sit still and be quiet and then when they grow up that's what they continue to do. They sit still and they don't move to serve and help others. Why? Because we didn't give them opportunities to own the ministry as they were growing up.  

I believe we should give kids responsibilities when it comes to church. They are so many ways they can serve and help take responsibility for the ministry. Kids can run the audio and video. Kids can help clean up after class. Kids can be greeters. Kids can pass out supplies. Kids can help lead worship. Kids can assist the teacher. 

Parents let their kids decide where they will attend church.

Today's kids wield much power when it comes to making decisions.  They decide what they get from the grocery store. They decide where the family will eat dinner.  That's why you see families drive past a steak house and pull into McDonalds. Guess whose idea that was?

When it comes to church, kids often make the decision about where the family will attend. Dad and mom can thoroughly enjoy the adult service, but if Johnny and Suzie aren't smiling when they pick them up from kids' church, you probably won't see the family return. 

Today's families pick a church based on two things:

Are you friendly?

What do you have to offer my kids? 

In years gone by, it was parents dragging their kids to church. The kids didn't have much say about where they would go.  They had to sit in church and endure it whether they liked it nor not.  Today's kids have a big say in where their family will attend church. 

Keep this in mind if you want to see your church grow and reach more families. I believe that children's ministry is the biggest growth engine of the church. With that in mind, we must go all out to reach the next generation and their families. 

So there you have it. 10 changes in childhood. Think about it. Do you need to do some things differently with this in mind?  If you want to be effective, then it may be time to make some changes that correspond with the changes that are happening to this thing called childhood.

10 Ways to Get Kids' Attention Back When You Are Teaching

Have you ever been teaching and you lose the kids' attention? They start talking or playing while you are trying to teach the lesson. 

Don't feel bad. It happens to all of us at times.

On our behalf, we are trying to teach Gen Alpha kids and their attention span is down to probably like milliseconds. It only takes a pause or small distraction and they disengage. 

I get it. They have hundreds of messages coming their way each day. It all becomes a blur to them at times...your teaching included. 

So what should you do when you find yourself talking to no one but yourself because all of the kids have disengaged and checked out? 

Don't get discouraged. Here are 10 ways you can get kids' attention back. 

Clap if you can hear me.

Say this in a loud voice. 

"Clap once if you can hear me."

Say it again in a medium voice. 

"Clap once if you can hear me now."

Say it the third time in a whisper. 

"Clap once if you can hear me now."  

By the third clap and whisper the classroom will be quiet for the moment you need to move forward. 

Have a hand signal.

Make up a hand signal and let the kids know when they see you do the hand signal, they should respond with the same hand signal. After a few signals, they should quiet down. 

Play a video attention grabber. 

In my Connect12 curriculum, I have video attention grabbers built into the lesson.  The attention grabbers are used to not only grab the kids' attention, but to also have them repeat the key truth for the lesson. These attention grabbers are highly effective at grabbing the kids' attention back for you. 

Flicker the lights.

Turning the lights on and off will help you get kids' attention back.

Balloon Pop

I often use this and it is very effective. I have 4 balloons up front with me. Any time the kids are not engaged in the lesson with me, I pop a balloon. They know if they have at least one balloon left at the end of class time, everyone will get a small prize.  

Macaroni cheese...time to listen please.

Have kids repeat the "time to listen please" any time you say "macaroni cheese." 

A sound.

Have a sound that the kids respond to. It might be a whistle sound or a bell you ring or a tapping sound. 

Clap in patterns.

You clap once, they respond by clapping once. You clap twice, they respond by clapping twice.  You clap to a beat, they repeat the beat.  

Say "to infinity" and the kids respond by saying "and beyond."  This quote from Toy Story will grab their attention.

Say "crisscross" and the kids respond by saying "applesauce" and sit down with their arms crossed.  This works well with preschoolers.

Your turn. What are some other methods you use to get kids' attention back? Share them in the comment section below. 
 

Increase Your Volunteer Team With This Proven Strategy

Do you need more volunteers? 

Yes. Of course you do. I know I do. I have a solid volunteer team, but I always need more people. Especially if you want to grow. Adding new volunteers prepares you for growth.  

Volunteers are an essential part of children's ministry. Without them there is no children's ministry. 

So how can you increase your volunteer team? Here's the good news. I have a proven strategy that will help you grow your team.

It is a proven strategy that even Jesus used to grow His disciple's team. 

Ready for this ground breaking strategy?  Okay, here it is. 

Personally invite people to join your team...one at a time. 

Look at this example of how Jesus built His team one person at a time. It is found in Matthew 9.

"As Jesus went on from there, he saw a man named Matthew sitting at the tax collector’s booth. 'Follow me,' he told him, and Matthew got up and followed him."

And another example found in John 1. 

"The next day Jesus decided to go to Galilee. He found Philip and said to him, “Follow me.”

The proven strategy is personal, one-on-one asks. How many volunteers do you need? The way to enlist people is to personally ask them to join your team.

Don't complain about not having enough volunteers if you are not personally asking people to serve. 

At one of the churches where I lead the children's ministry, we grew our volunteer team from 300 to over 2,000.  It took us nine years to do this. How did it happen? One new volunteer at at time. Every single week, we started asking people to join our team...one person at a time.  We did this week in and week out for over 9 years. After 9 years of doing this, we looked up and saw that we had over 2,000 volunteers. 

How many volunteers do you need? 5? 50? 500?  You will get them one person at a time.

That sounds like a lot of hard work. Yes...it is. But it's a price you have to pay if you want to grow your team. Don't complain about not having enough volunteers if you are not personally asking people to join your team.

One little (big) hint. Before you ask people, ask God to give you divine appointments. You see, there are people in your church that God has been speaking to about serving. Ask God to lead you to those people. 

I'll never forget when Dan joined our team. We had an opening on our volunteer security team. We begin to pray and ask God to bring us the right person for this important role. One day, we saw a man named Dan who was dropping off his kids at children's ministry. We felt God telling us that he was the person. We approached him about serving on the security team. His eyes immediately filled with tears and he said, "that is where I have been feeling God wanted me to serve, but I didn't know if you needed anyone.  Of course, I would love to serve in that role."

Divine appointments. Ask for them and watch in amazement as God leads you to the people He wants on your volunteer team. 

I'm not sure what proven strategy you were looking for...but you have found one. Try it and watch what God does. 

p.s. For more great tips about building and leading a volunteer team, get my book "The Formula for Building Great Volunteer Teams."